We can animate many of things in the timeline including colorimetry such as Bright/Contrast/Saturation.

To experiment that, we will add a Saturation animation on each Jingle (not the loop for now).
What we want is to play the Jingle for 5 sec with Saturation at 0%, and it goes to a Saturation at 100% at the end of the video.

At this point you can animate every parameters you want.

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Thanks for your feedback.